Version 1.0 Last updated 30/4/2014
We collect two different types of data; (1) data about you which you decide to submit and (2) anonymous aggregated data about how visitors use this site and interact with our marketing campaigns.
(1) If you decide to submit data to Liquid Friday, for example by completing the ‘contact us’ form or by contacting us through email, phone, or web chat, we may add the information to a database in order that we can identify you as an individual. We refer to any information that may identify you as an individual, such as your name and address, as personal data or personal information. For example, we may collect the following personal information:
We require this information to fully understand the needs of our visitors and people who contact us in order to provide a better service and in particular, but not limited to, the following reasons:
We may hold personal information for as long as it is necessary to do so, in connection with the purposes for which it was collected and the purposes for which it is to be further processed. Non-personal information may be held for as long as it is necessary in order that we can monitor aggregated statistics about use of our site and exposure to our brand. If we set a cookie you can see the expiry data in your browser cookie settings. You should also note the details in the ‘Controlling your personal information’ section about data deletion.
We are committed to ensuring that your personal information is completely secure at all times. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. If the URL of a web page starts with HTTPS and / or you see a locked / green padlock symbol then your data is encrypted when it is sent from your computer to our server. However, we cannot ensure the security of your data when it is being transmitted to our website or other digital sites from other pages and all transmission of personal information and other data is done at your own risk.
You may choose to restrict the collection or use of your personal information by writing to or emailing us at firstname.lastname@example.org. We will not sell, distribute or rent your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please email email@example.com.
If you believe that any information we are holding about you is incorrect or incomplete please write to us at Liquid Friday Ltd, Units 2 & 3 Cumberland Gate, Cumberland Road, Portsmouth, Hampshire PO5 1AG or email us at firstname.lastname@example.org as soon as possible and we will promptly correct any information found to be incorrect.
You can ask at any time to have removed any information that we have stored on you. Please send your request by email to email@example.com. We will retain in our files information you have requested to remove in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our terms and conditions. On some occasions it is not possible for all information to be completely removed from our databases due to technical constraints and the fact that we back up our systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests that it be removed.
Liquid Friday is registered with the Information Commissioners Office, registration number Z1061354 under Liquid Friday Limited.
A cookie, also known as a browser cookie, is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app. There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit. Cookies are also created not just by the website the user is browsing but also by other websites that run display ads and social sharing features for example. These are often known as 3rdparty cookies. Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the Liquid Friday website.
There are two different types of browser cookie: (1) Session cookies are stored in the computer’s memory during a user’s browsing session and are automatically deleted from the user’s computer when the browser is closed or the session is deemed to have ended. These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to log-in repeatedly. They are widely used by commercial web sites; for example to keep track of items that a consumer has added to a shopping basket. Session cookies do not collect any information from the user’s computer. These cookies expire at the end of the browser session and can also become inaccessible after the session has been inactive for a specified length of time, usually 30 minutes.
(2) Persistent cookies are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular web site, allowing those preferences to be used in future browsing sessions. Persistent cookies usually assign a unique ID to the user’s browser and they are usually configured to identify a user for a prolonged period of time, usually for a number of months, but occasionally for a period of years. Each type of cookie can be set and controlled by Liquid Friday, known as a first party cookie, or a third party such as Twitter (to enable social sharing), known as a third party cookie.
To find out for further information about cookies, visit allaboutcookies.org (which is run by the Internet Advertising Bureau Europe). You can choose to accept or decline both session and persistent cookies, or delete them altogether, by amending your browser settings. Please search the ‘help’ section on your browser for further information. If you want to opt out of the main advertising cookies, you can go to the site of the Network Advertising Initiative.
Liquid Friday only use browser cookies to measure non-personal information, for example to learn about the behaviour of visitors to our website and how they respond to our marketing campaigns and communications. The more we learn, the better we are able to provide relevant and interesting content and services. The cookies set by Liquid Friday do not contain any personally identifiable information and we will never associate a cookie with personally identifiable information without your consent.
Currently, Liquid Friday operates an ‘implied consent’ policy. This means that we assume you are happy with this site setting cookies on your device. If you are not happy then you should either not use this site, or you should delete Liquid Friday cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)
We use various 3rd party and persistent cookies, details are below.
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Social buttons; On some of the pages of the site you will see ‘social buttons’ which enable users to share or bookmark the web pages or certain content. For example, there may be a button for Twitter, Google +1, Facebook ‘Like’, LinkedIn ‘Share’ and others. When you click on these buttons, you should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on Liquid Friday’s website, by setting their own cookies. In some cases these sites will be registering the fact that you are visiting the Liquid Friday website and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. Liquid Friday is not responsible for, nor do we have any control over, the data generated by or processed by such third parties. Therefore, you should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.
External web services; We may use a number of external web services on the Liquid Friday website, mostly to display extra content within our web pages; for example YouTube videos. As with social buttons we cannot prevent such sites from collecting information on your usage of this embedded content but you can block the cookies.
From time to time we may request information from visitors to our site via surveys or competitions. Participation is completely voluntary and you do have a choice whether or not to disclose certain information. The survey may have been built on Liquid Friday’s technology or it may be managed by a third party. Information requested may be non personal information, such as your opinion, or personal information such as your name and email address. The information required will vary depending on the nature of the survey and the stated purpose for the data. If you submit personal information, it will only be processed by Liquid Friday or the third party on behalf of Liquid Friday, exclusively for the purposes explained.